Our Origin: Why I Left Plastic for Merino Wool

Roanhorse wasn’t born in a boardroom. It was forged in silence, struggle, and sacred transformation.

At first, it was just an idea: make quality clothing. But that idea quickly became a rebellion—against plastic-filled fashion, against fake strength, and against wearing synthetic fabrics that suffocate your skin.

I used to train and sweat in polyester shorts, not realizing what they were doing to my body. Heat. Hormonal disruption. Toxic residue from petroleum-based fabrics pressed against my skin.

Then I discovered merino wool.

A natural fiber. Breathable. Odor-resistant. Safe.

It changed everything.

I didn’t just want to wear something better—I wanted to build something better. A brand that aligned with my conviction:

Live clean. Train hard. Walk in truth.

So I left behind synthetics.

I chose 100% merino wool in all skin-contact zones.

I chose natural performance over petroleum plastic.

Roanhorse is more than a product. It’s a covenant.

Now it can be yours too.

Our Ethos

The body is a temple. What touches it should be clean, breathable, and safe. That’s why we use merino wool in all skin-contact areas—never synthetics.

Truth is the new luxury. Fast fashion is full of lies. We build slow, ethical activewear that honors your body and doesn’t poison the planet.

Plastic belongs in the past. Our shorts and tanks are made from natural performance fibers—not petroleum-based plastic. No spandex. No polyester. Just renewable, powerful merino wool.

Masculinity can be holy. You can be strong and surrendered. You can lift hard and live clean. That’s why our clothing helps you train in alignment—with nature and with purpose.

Clothing isn’t decoration. It’s a tool. A message. A covenant. Everything we make is designed to support your body, your hormones, and your calling.

Performance Gear for Warriors — Made from Merino, Built with Purpose

On the Navajo reservation, sports weren’t just an outlet—they were survival. Running gave me discipline. Team sports gave me identity, strength, and a future. It built my body, sharpened my mind, and lit a fire I’ve carried ever since.

Roanhorse is built from that same fire.

We create sustainable performance wear—starting with merino wool underwear and gym shorts—designed for real movement, real skin, and real lives. Everything we make is toxin-free, breathable, and engineered without plastic in contact zones.

But this is bigger than clothes.

We're here to equip Native athletes and underrepresented warriors with the gear, confidence, and support they need to rise—on the field, in the gym, and in life.

No more synthetics. No more being underestimated.

This is where the next era of champions begins.